About Us

The Ultimate Fan Experience, Enabling True Fan Intelligence

Incorporated in 2009, Swanbay Ltd is an International media and technology company who provides an unrivalled Global Content Distribution Platform (GCDP) to Clubs, Content Providers, Leagues, Federations, Advertisers & Mobile operators across the globe. Swanbay’s groundbreaking technology helps to meet the insatiable appetite for digital entertainment and enables its clients to engage with, grow and monetise their audience, fans and customers.

Editing of sports content is typically done manually, which is an expensive and time-consuming process. Sports media companies are forced to utilise significant resources to catalogue & edit archived video to make it usable never mind granting fan access to it. Swanbay’s innovative service addresses these issues and revolutionises the way sport content is used and engaged with by owners, rights holders and fans alike.

Whether you are a Federation, Content Owner or Sports Club, Achive+ offers your organisation and your fan base a service with unique capabilities like no other, globally.

Meet the Team

Steve O’Meara-Chief Executive Officer
Steve O’Meara
Chief Executive Officer

22 years within the IT industry. Sales and general management experience working in EMEA and US. He built the IBM division at Morse.

Danny Crossen-Head of Sport
Danny Crossen
Head of Sport

With over 20 years experience in digital and mobile Danny has worked with MNO's globally and also some of the biggest sporting brands including both Manchester clubs.

Nicki Bundock
Head of Operations

With over 20 experience in operations, Nicki has worked formally within British Airways and latterly running her own sports and health supplement business.

Mike Street-Chief Technology Officer
Mike Street
Chief Technology Officer

25 years’ experience in product development for major blue chip companies including BT, NCR, Prime, Mobeon and AirG.

Abhishek Kumar-Development Manager
Abhishek Kumar
Development Manager

12+ years of experience in Software Development, Project Management & Client coordination across multiple domain, Hands-on experience in working with Technologies like: NodeJS, Python, React, Angular, PHP, Cloud (AWS, Google), IOT (Internet Of Things)


Swanbay are proud partners of Linius Technologies Ltd. Using Linius patented technology of hyper-personalisation of video as one part of our unique tech stack, enables Swanbay to offer truly personalised video on demand.