At Wolves we pride ourselves on digital innovation and in working with Swanbay.tv on a personalised highlight & player service we feel we are pushing fan engagement innovation and also creating a great opportunity to monetise our archive match footage in multiple ways.
The proof of concept they built for us reflected our specific needs on a number of points and has been received incredibly well by the fans, an overall approval rating of 4.1 our of five with over 60% confirming that they would use the service. We also saw significant improved response and CTR from the email campaign as well as higher than average hold times when being used, we’re extremely happy with the Swanbay.tv service so far. We are also engaging with them to explore their range of distribution tools to maximise use of the enriched content archive and look forward to our partnership developing
MyHighlights+ - An interview with Richard Pepper